LINKS
MRS (Marketing Research Society)
The Market Research Society (MRS) is the world’s leading research association. For all those who need, use, generate or interpret the evidence essential to making good decisions for commercial and public policy.
ESOMAR (the European Society of Opinion and Market Research Organisations)
ESOMAR is the essential organisation for encouraging, advancing and elevating market research worldwide. Since 1948 ESOMAR’s aim has been to promote the value of market and opinion research in effective decision-making.
The Marketing Society of Ireland
The Marketing Society of Ireland is a central hub for our members, creating a culture for smart marketers to be better equipped and prepared to succeed in today’s business world.
Visit the Marketing Society of Ireland website
AIMRO (The Association of Irish Market Research Organisations)
The Association of Irish Market Research Organisations (AIMRO) exists to promote the profession of Market Research; to report on matters of general interest to Market Research Practitioners; to make representations on behalf of the industry to relevant authorities; to advance and safeguard the interests of the industry and to procure and maintain high professional standards.
AQR (Association of Qualitative Research)
Qualitative research provides often an unparalleled understanding of the motivations behind human behaviour, desires and needs. In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research (AQR).
MII (The Marketing Institute of Ireland)
The Marketing Institute is the professional body for marketing people and has been the voice of marketing in Ireland for the last 50 years.