Our Privacy Statement



We are a small independent fieldwork agency and viewing facility based in Dublin, Ireland. We recruit consumers on behalf of our clients for focus groups.  Sometimes the focus groups are viewed by clients via video link or one way viewing mirror.  We also collect consumer information using face to face surveys.  Our clients are  a mix of full service market research companies, brand /advertising agencies and marketing consultants.  They use this information to provide reports and analysis to their clients.

We are committed to protecting our respondents privacy. This policy sets out how we will do this by letting you know the following:

The Information we collect

Relevant Data/ Opt Out

What we do with your information

Security of your personal data

Your Data Protection Rights


Changes to our Privacy Statement

How to contact us

The Information we collect

When we contact you it will be for various market research reasons. We will clearly explain why we are contacting you, who we are and who we are working on behalf of.  We will contact you for the following reasons:-

To ask you to participate in a Focus Group

To ask you to participate in a face to face questionnaire

To validate your answers for quality control reasons

To ask you if we can audio /video record your answers for market research purposes only

To inform you if clients will be watching or participating in the reseach

To ask you if you would be interested in taking part in other market research in the future. Such as doing a second phase of the research.

Relevant Data /Opt Out

Personal data means any information relating to you which allows us to identify you, such as your name, contact details, your preferences etc. We need to collect this data for quality control and to ensure we are talking to the right people.

At the time of contact we will ask you for some personal data such as product preference and demographic questions to ensure we talk to the right people and to represent a good cross section of the population.  We will only ask relevant data for each project we are working on.   We will endeavour to delete data shortly after a project ends but where we need to keep data we will ensure it’s to up to date and relevant.

You do not have to answer any questions and you can decided not to proceed at any time. You can opt out of our research at any stage.


We never ask children under the age of 16 to participate in research without the consent of the parent.

What we do with your information

If you are invited to attend a focus group we will share your details with the research company and the client so they know who they are meeting and that you are they person they want to represent. We will never try to sell you anything and your details will not be passed onto a third party (unless asked and permission given).  We might ask for your permission to use what you say during the research to be added to a presentation to give ‘life’ to the research.  We might also ask if we can audio and video record the research to help with note taking later on.

If you take part in a face to face survey your answers will be combined with everyone else who is taking part in the same survey. Your answers will not directly relate to you. They will form part of an overall report. EG. 20% of the people surveyed agreed they were happy with their standard of living right now.

Some clients like to invite their customers to participate in market research.  In this, circumstance we will be given a list of customers to contact. Any list we receive from our client (the Data Controller) will be collected and given to use within data projection law.  It’s usual these people will be previously informed if they are going to be contacted by us (the Data Processor).

We will keep some personal information for a period of time for quality control/ validation reasons. We will delete all information about you after a period of time. Agreed at the time of contact.

We and our clients are bound to keeping your survey responses and data confidential. We will never intentionally sell, share or transfer your contact details to our clients or other companies.

When we no longer need your personal data, we will securely delete or destroy it.

Security of your personal data

Our IT security is constantly managed and updated by our IT partner.  We follow industry standards to protect personal information submitted to us during transmission and on receipt.

We will endeavour to ensure employees and sub contactors are informed regarding confidentiality and privacy policies .  We may transfer data to companies we work with, contractors and clients for market research purposes only.  You will be informed of this on initial contact.  We require any company we work with or on behalf of to keep data safely that is consistent with us and according to legal requirements.

Your Data Protection Rights

Under certain circumstances, by law you have the right to:

  • Request information about whether we hold personal information about you, and, if so, what that information is and why we are holding/using it.       
  • Request access to your personal information. This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
  • Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing.
  • Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground.
  • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
  • Withdraw consent. In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.

You will not have to pay a fee to access your personal information. We may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.


Our website is a brochure website and not interactive. However, all websites use cookies therefore we have a cookie policy.  Cookies are small text files stored on your computer by a website that assigns a numerical user ID and stores certain information about your online browsing.

Changes to our Privacy Statement

Our Privacy Statement may change from time to time. See date below

How to contact us

If you have any questions or need any assistance with our Privacy Policy please contact Bronagh O’ Connell.

May 2018

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